WhatsApp API Conversation Pricing
Meta charges per conversation based on the message category and the customer's country. Whapi passes these fees through at cost with zero markup. You pay Meta directly.
Four conversation categories, one simple model.
Marketing
Promotions, offers, product suggestions, abandoned cart reminders, and re-engagement campaigns.
Utility
Order confirmations, shipping updates, payment reminders, and other transactional messages triggered by user actions.
Authentication
One-time passwords (OTPs) and verification codes for account login and identity confirmation.
Service
Responses to customer-initiated messages within a 24-hour window. Currently free of charge from Meta.
Rates are charged per delivered conversation, not per message. A conversation is a 24-hour window during which you can exchange unlimited messages with a customer. Rates vary by the customer's country and the message category. Service conversations (customer-initiated) are currently free.
Which Whapi messages fall into which category?
Utility (lower cost)
- Order confirmations
- Order cancellations
- Shipping updates
- COD confirmation messages
Marketing (higher cost)
- Abandoned cart recovery
- Back in stock alerts
- Newsletters and broadcasts
- Promotional campaigns
Important: Always verify your template category after Meta approves it. Meta may reclassify a template into a different category than what you submitted. Check the approved category in your WhatsApp Business Manager to confirm the correct rate applies.
Whapi charges zero markup on these rates.
Unlike other WhatsApp providers who add per-message fees on top of Meta's rates, Whapi passes through Meta's conversation fees at cost. You only pay your flat Whapi subscription plan fee + the exact Meta rates shown below. No hidden charges, no surprises.
Rates per conversation (USD)
Rates shown are approximate and based on Meta's published rate cards in US dollars. Rates change periodically. Always verify the latest rates on Meta's official pricing page.
| Country / Region | Utility | Marketing | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0380 | $0.0618 | $0.0360 | Free |
| Brazil | $0.0080 | $0.0625 | $0.0315 | Free |
| Chile | $0.0200 | $0.0889 | $0.0527 | Free |
| Colombia | $0.0010 | $0.0125 | $0.0085 | Free |
| Egypt | $0.0052 | $0.1073 | $0.0625 | Free |
| France | $0.0760 | $0.1432 | $0.0690 | Free |
| Germany | $0.0760 | $0.1365 | $0.0795 | Free |
| India | $0.0014 | $0.0107 | $0.0014 | Free |
| Indonesia | $0.0200 | $0.0411 | $0.0300 | Free |
| Israel | $0.0050 | $0.0342 | $0.0145 | Free |
| Italy | $0.0380 | $0.0691 | $0.0395 | Free |
| Kenya | $0.0080 | $0.0200 | $0.0285 | Free |
| Malaysia | $0.0200 | $0.0860 | $0.0180 | Free |
| Mexico | $0.0046 | $0.0436 | $0.0245 | Free |
| Netherlands | $0.0760 | $0.1597 | $0.0870 | Free |
| Nigeria | $0.0080 | $0.0516 | $0.0300 | Free |
| Pakistan | $0.0050 | $0.0473 | $0.0235 | Free |
| Peru | $0.0200 | $0.0703 | $0.0375 | Free |
| Philippines | $0.0200 | $0.0432 | $0.0180 | Free |
| Russia | $0.0380 | $0.0802 | $0.0421 | Free |
| Saudi Arabia | $0.0126 | $0.0426 | $0.0225 | Free |
| South Africa | $0.0080 | $0.0381 | $0.0185 | Free |
| Spain | $0.0380 | $0.0615 | $0.0340 | Free |
| Turkey | $0.0036 | $0.0109 | $0.0080 | Free |
| UAE | $0.0126 | $0.0384 | $0.0185 | Free |
| United Kingdom | $0.0380 | $0.0705 | $0.0395 | Free |
| United States | $0.0080 | $0.0250 | $0.0135 | Free |
| Rest of Africa | $0.0080 | $0.0225 | $0.0225 | Free |
| Rest of Asia Pacific | $0.0200 | $0.0732 | $0.0417 | Free |
| Rest of Central & Eastern Europe | $0.0380 | $0.0903 | $0.0568 | Free |
| Rest of Latin America | $0.0200 | $0.0740 | $0.0450 | Free |
| Rest of Middle East | $0.0126 | $0.0724 | $0.0185 | Free |
| Rest of Western Europe | $0.0380 | $0.0759 | $0.0395 | Free |
| Other | $0.0200 | $0.0604 | $0.0360 | Free |
Rates are set by Meta and may change. Whapi does not control or mark up these rates. For the most current pricing, refer to Meta's official WhatsApp Business Platform pricing.
Ready to automate your WhatsApp?
Join 1,000+ Shopify stores using Whapi. Zero markup on Meta fees. Free plan available.