Wati pricing in 2026: plans, message fees and what a Shopify store pays

Wati pricing plans in 2026

Wati sells three plans, Growth, Pro and Business, both on its Shopify App Store listing and on wati.io. The listing shows monthly and annual prices; wati.io shows the per-month price on annual billing. Here they are side by side, exactly as published on October 20, 2026.

Wati’s Shopify app was rated 3.8 from 121 reviews on the Shopify App Store on October 20, 2026, and its listing did not show the Built for Shopify badge. Both the listing and wati.io offer a 7-day free trial on every plan.

Wati monthly vs annual billing

Annual billing is the cheaper way to pay for Wati if you are sure you will stay for a year. The listing’s yearly totals divided by 12 equal the per-month prices wati.io shows for annual billing, so the two sources agree.

What each Wati plan includes, and its limits

Wati’s plans differ mainly in seats, free automation triggers and paid extras. Wati’s Shopify listing describes one inbox for WhatsApp, Instagram, Facebook, TikTok, RCS, SMS and calls, but the Growth plan on wati.io includes 1 channel, so check which plan you need for more than WhatsApp.

Limits to check before you choose a plan

• Automation triggers: Wati’s FAQ says that once a plan’s free automation triggers are used up, you reply manually or buy more. Ask Wati how its Shopify flows, such as cart reminders and order confirmations, count against that number.
• Seats: Growth cannot add users on wati.io, so a team that grows past 3 people has to move to Pro.
• Shopify automations: on wati.io plans they need the $4.99/month add-on described below.

The $4.99/month Shopify Integration add-on

If you pay for Wati on wati.io and use its Shopify app, Wati’s help center says abandoned cart and other Shopify automated messages need the Shopify Integration add-on. It costs $4.99/month, is charged through Shopify and is not included in the Wati subscription. Over a year that adds $59.88.

Wati’s help center describes a flow for cash on delivery orders that sends the buyer a Utility template with Confirm and Cancel links and tags the order. For how a WhatsApp order confirmation works step by step, see order confirmation on WhatsApp.

How Wati charges for WhatsApp messages

WhatsApp message fees are not part of any Wati plan. The listing says additional charges apply for messages and that pricing varies by country. On wati.io, each message is billed by category at the rates on Wati’s own rate card, and Wati does not say whether those rates include a markup over Meta’s list rates.

Underneath every provider is Meta’s rate card. Meta charges per delivered template message, by category (Marketing, Utility or Authentication) and by the country code of the customer’s number. Use Meta’s list rates below to check the per-message price Wati quotes for each market you sell to. Meta also publishes local-currency rate cards, including EUR and GBP; the last column shows Meta’s figures where this site records them.

What changed on October 1, 2026

Two Meta changes affect every WhatsApp provider, Wati included. Service messages, the free-form replies you send inside the 24-hour window, are now charged after the first 1,000 per phone number each month. And Utility templates, such as order confirmations and shipping updates, are now charged even when the customer messaged you in the last 24 hours. Read the full October 2026 WhatsApp pricing change.

What a Shopify store pays for Wati in a year

A year of Wati Growth costs $828 on monthly billing or $708 on annual billing through the Shopify App Store, before WhatsApp message fees. The plan price is the part you can know in advance, so this table shows a year of the entry plans next to Whapi’s plans.

Messages come on top. A store selling to Germany that sends 1,000 order confirmations (Utility) and 300 abandoned cart reminders (Marketing) a month would pay Meta $95.95 a month at Meta’s USD list rates, or €79.53 if its Meta account bills in euros. With Whapi, that is what Meta bills you. With Wati, you pay Wati’s rate for each message instead, so ask Wati for its rates in Germany and every other country you sell to, and compare.

Wati alternatives for Shopify stores

If Wati’s plan prices or user limits don’t fit your store, these WhatsApp apps for Shopify publish lower entry prices. Each row comes from the app’s own listing or pricing page on October 20, 2026. The full roundup is on best WhatsApp apps for Shopify, and the head-to-head is Whapi vs Wati.