WhatsApp review request message templates for Shopify stores
A WhatsApp review request message asks a customer to review their order a few days after it arrives. Below are 6 copy-ready templates with Shopify variables and buttons, plus German, French, Spanish and Italian versions. Each one is sent as a Marketing template.
Whapi, a Shopify app for WhatsApp automation, sends them automatically after the delay you choose, from your own number.
Hi Emma, your order #2291 from Linden & Co was delivered. How is everything?
If you have a minute, please review the items you received. Your review helps other customers choose.16:05
Write a review
I have a problem
An order-specific review request with a URL button and a quick reply for problems.
The short answer
A WhatsApp review request is a template message sent after delivery that asks the customer to review the order, usually with a URL button that opens your review page.
Whapi sends review requests as Marketing templates, so Meta charges its Marketing rate and they should go only to customers who opted in to marketing messages.
Send it after the customer has used the product: 2 to 3 days after delivery for clothing, 7 to 14 days for skincare, and only once per order.
Review requests are included in Whapi’s Pro ($18.99/month) and Team ($45/month) plans, with a 7-day free trial. Meta bills each delivered request at the Marketing rate for your customer’s country, with no markup from Whapi.
Copy and paste
WhatsApp review request messages to copy
Six English templates for a review request flow in Whapi. None starts or ends with a variable, which Meta rejects, and each keeps the review link in a button so the message stays short. Replace text in [brackets] with your own before you submit.
Order feedback after delivery
Likely Marketing
Hi {{customer_first_name}}, your order {{order_number}} from {{store_name}} was delivered. How is everything?
If you have a minute, please review the items you received. Your review helps other customers choose.
Write a review
I have a problem
Use it for
The default review request: it names the order, asks how it went and links to your review page.
When to send
2 to 7 days after the order is delivered, depending on the product.
Meta category
Marketing, most likely. Whapi sends review requests as Marketing templates, charged at Meta’s Marketing rate. Send it only to customers who opted in to marketing messages.
Buttons
Write a review (URL)
I have a problem (Quick reply, adds the tag Needs help)Follow-up messageSorry about that. Tell us what happened here and our team will reply.
Set the URL button to your review page. The quick reply gives a customer with a problem a direct way to reach you.
Product review with the product name
Likely Marketing
Hi {{customer_first_name}}, it has been a few days since your {{product_name}} arrived with order {{order_number}}. How do you like it?
Tap below to leave a short review on the product page.
Leave a review
Use it for
Single-item orders, where naming the product makes the request personal.
When to send
3 to 7 days after delivery.
Meta category
Marketing, most likely. Whapi sends review requests as Marketing templates, charged at Meta’s Marketing rate. Send it only to customers who opted in to marketing messages.
Hi {{customer_first_name}}, your order {{order_number}} with {{order_items}} was delivered last week.
We would like to hear how the items worked out for you. You can review any of them using the button below.
Review my order
Use it for
Orders with several items, where the customer picks which product to review.
When to send
5 to 7 days after delivery.
Meta category
Marketing, most likely. Whapi sends review requests as Marketing templates, charged at Meta’s Marketing rate. Send it only to customers who opted in to marketing messages.
The order_items variable lists what the customer bought, so the request is clearly about their own order. Point the button to a page that lists the products.
Delivery check before the review request
Likely Marketing
Hi {{customer_first_name}}, your order {{order_number}} for {{total_price}} has been delivered. Did everything arrive as expected?
Yes, all good
Something is wrong
Use it for
Stores that want to confirm the order arrived safely before asking for a review.
When to send
1 to 2 days after the order is delivered.
Meta category
Marketing, most likely. Whapi sends review requests as Marketing templates, charged at Meta’s Marketing rate. Send it only to customers who opted in to marketing messages.
Buttons
Yes, all good (Quick reply, adds the tag Delivered OK)Follow-up messageGreat to hear. If you have a minute, you can review your order here: [your review page link]
Something is wrong (Quick reply, adds the tag Delivery issue)Follow-up messageSorry about that. Tell us what happened here and our team will reply. Once it is sorted, you can still review your order here: [your review page link]
Follow-ups go out after the tap, inside the 24-hour customer service window. Both answers get the review link, so you aren’t only asking happy customers.
Photo review request
Likely Marketing
Hi {{customer_first_name}}, how does your {{product_name}} from order {{order_number}} look at home?
If you have a moment, add a photo to your review. Real photos help other customers see the size and color.
Add a photo review
Use it for
Clothing, home decor and handmade products, where real photos help shoppers judge size and color.
When to send
5 to 10 days after delivery.
Meta category
Marketing, most likely. Whapi sends review requests as Marketing templates, charged at Meta’s Marketing rate. Send it only to customers who opted in to marketing messages.
Hi {{customer_first_name}}, thank you for shopping with {{store_name}}. Here is [10]% off your next order with code [THANKS10], valid until [date].
If you have a minute, we would also love a review of order {{order_number}}.
Write a review
Stop offers
Use it for
Stores that want to thank repeat buyers with a code and ask for a review in the same message.
When to send
7 to 14 days after delivery, to customers who opted in to marketing messages.
Meta category
Marketing, most likely. Like every review request, it goes out as a Marketing template, so the code doesn’t change the category or the rate.
Buttons
Write a review (URL)
Stop offers (Quick reply, adds the tag No marketing)
The code doesn’t depend on the review, and Stop offers gives a clear way to opt out. More campaign formats are on the WhatsApp marketing templates page.
Use these templates in Whapi
Create a review request flow, set the delay after delivery, paste a template into the Body field and add the buttons. Meta reviews the template before the first request goes out. Every plan starts with a 7-day free trial.
Review request messages in German, French, Spanish and Italian
Four versions for stores selling in several countries, plus order feedback in Arabic at the end. Have a native speaker check the wording before you submit each one to Meta as its own language version.
Order feedback in German
Likely MarketingGermanExample for native review
Hallo {{customer_first_name}}, Ihre Bestellung {{order_number}} von {{store_name}} wurde zugestellt. Ist alles in Ordnung?
Wenn Sie eine Minute Zeit haben, bewerten Sie bitte die Artikel, die Sie erhalten haben. Ihre Bewertung hilft anderen Kundinnen und Kunden bei der Auswahl.
Bewertung schreiben
Ich habe ein Problem
When to send
2 to 7 days after delivery. Set the flow’s Language to German.
Meta category
Marketing, most likely. Whapi sends review requests as Marketing templates, charged at Meta’s Marketing rate. Send it only to customers who opted in to marketing messages.
Product review in French
Likely MarketingFrenchExample for native review
Bonjour {{customer_first_name}}, votre commande {{order_number}} est arrivée il y a quelques jours. Que pensez-vous de votre {{product_name}} ?
Appuyez ci-dessous pour laisser un court avis sur la page du produit.
Laisser un avis
When to send
3 to 7 days after delivery. Set the flow’s Language to French.
Meta category
Marketing, most likely. Whapi sends review requests as Marketing templates, charged at Meta’s Marketing rate. Send it only to customers who opted in to marketing messages.
Delivery check in Spanish
Likely MarketingSpanishExample for native review
Hola {{customer_first_name}}, tu pedido {{order_number}} por {{total_price}} ya ha sido entregado. ¿Ha llegado todo bien?
Sí, todo bien
Hay un problema
When to send
1 to 2 days after delivery. Set the flow’s Language to Spanish.
Meta category
Marketing, most likely. Whapi sends review requests as Marketing templates, charged at Meta’s Marketing rate. Send it only to customers who opted in to marketing messages.
Photo review in Italian
Likely MarketingItalianExample for native review
Ciao {{customer_first_name}}, come ti trovi con l’ordine {{order_number}}?
Se hai un momento, aggiungi una foto alla tua recensione di {{product_name}}. Le foto reali aiutano gli altri clienti a valutare taglia e colore.
Aggiungi una foto
When to send
5 to 10 days after delivery. Set the flow’s Language to Italian.
Meta category
Marketing, most likely. Whapi sends review requests as Marketing templates, charged at Meta’s Marketing rate. Send it only to customers who opted in to marketing messages.
Order feedback in Arabic
Likely MarketingArabicExample for native review
مرحباً {{customer_first_name}}، تم توصيل طلبك رقم {{order_number}} من {{store_name}}. نتمنى أن يكون كل شيء كما توقعت.
إذا كان لديك دقيقة، شاركنا تقييمك للمنتجات التي استلمتها، فتقييمك يساعد عملاءنا الآخرين على الاختيار.
اكتب تقييمك
لدي مشكلة
When to send
2 to 7 days after delivery. Set the flow’s Language to Arabic.
Meta category
Marketing, most likely. Whapi sends review requests as Marketing templates, charged at Meta’s Marketing rate. Send it only to customers who opted in to marketing messages.
When to send a WhatsApp review request
Send the review request once the customer has had time to use the product, not on the day it arrives. A review written after a few uses is more useful to other shoppers, and a message that arrives at the right moment is less likely to be ignored. Treat these delays as starting points and adjust them for your store.
Product type
Delay after delivery
Why
Clothing, shoes and accessories
2 to 3 days
Fit and look are clear after the first wear
Electronics and gadgets
5 to 7 days
Battery life and setup take a few days to judge
Home goods and furniture
5 to 7 days
Assembly and daily use come first
Skincare, beauty and supplements
7 to 14 days
Results take longer to show
Food and consumables
1 to 3 days
Used soon after delivery
Suggested starting points, not measured results.
Whapi starts the delay when an order is fulfilled or marked delivered in Shopify. The delivered status depends on tracking data from your courier or delivery app. If your orders rarely show as delivered, time the request from fulfillment and add your usual delivery time. The shipping update templates use the same Shopify data.
The delivery check template also catches damaged or missing items before they turn into a return or a bad public review. Stores that check orders before shipping with WhatsApp order confirmation can reuse the same tone and buttons.
Review requests are sent as Marketing templates
Whapi sends every review request as a Marketing template, including the order feedback and delivery check versions on this page. Meta charges each delivered request at its Marketing rate for the customer’s country, and WhatsApp’s marketing delivery rules apply to it.
What changes
For a review request
Price
Meta’s Marketing rate for the customer’s country, with no volume tiers
Who to send it to
Customers who opted in to marketing messages from your store
Per-user limits
WhatsApp may limit how many marketing templates each person receives from all businesses (error 131049)
Customers who stopped marketing
A customer who turned off marketing from your business in WhatsApp doesn’t receive it (error 131050)
United States numbers
Meta doesn’t currently deliver marketing templates to users with US phone numbers
From Meta’s pricing, per-user marketing limit and opt-in documentation. Meta still reviews every template before it can be sent.
Meta recommends collecting opt-in for each category you plan to send, with clear opt-out instructions. A customer who agreed to order updates on WhatsApp hasn’t necessarily agreed to marketing messages. Every delivered marketing template counts toward the customer’s per-user limit, so ask once per order; see how to handle WhatsApp error 131049. The full category rules are on the WhatsApp utility vs marketing templates page.
For customers in the EU and the UK, the marketing opt-in also has to work under GDPR. See how Whapi handles GDPR and customer data.
What each WhatsApp review request costs
Each delivered review request costs Meta’s Marketing rate in your customer’s country. A store that sends 1,000 review requests a month to customers in Germany pays $136.50; the same number in France costs $85.90. Marketing rates have no volume tiers, so the rate stays the same however many requests you send, and a request WhatsApp doesn’t deliver isn’t charged.
Customer’s country
Marketing rate per message
1,000 messages
Germany
$0.1365
$136.50
United Kingdom
$0.0635
$63.50
France
$0.0859
$85.90
Brazil
$0.0625
$62.50
Mexico
$0.0397
$39.70
Saudi Arabia
$0.0576
$57.60
United Arab Emirates
$0.0576
$57.60
Pakistan
$0.0473
$47.30
Meta’s USD list rates per delivered message, effective October 1, 2026, checked October 20, 2026. Whapi adds no markup. Every country: WhatsApp API pricing by country.
Customer replies are free. Your replies in the chat are service messages: each business number gets 1,000 free per month, then Meta charges the utility rate.
Meta’s formatting rules for review request templates
Meta reviews every template before it can be sent, and says review can take up to 24 hours. These rules apply:
The body can be up to 1,024 characters. Shorter is better on a phone screen.
Button labels can be up to 25 characters, and a template can have up to 10 buttons in total.
A URL button can carry 1 variable, added to the end of the link.
The template can’t start or end with a variable, and you must add a sample value for each variable.
Templates with 4 or more buttons, or with a quick reply plus another button type, can’t be viewed in WhatsApp on desktop. The customer is asked to open the message on their phone. The order feedback templates (English, German and Arabic) and the next-order code template pair a URL button with a quick reply, so keep only the URL button if many of your customers read WhatsApp on a computer.
Don’t ask for card numbers or ID numbers, and don’t threaten or shame customers. Meta rejects both.
Ask every customer for a review, not only the ones you expect to be happy. Google’s Maps content policy says businesses must not discourage negative reviews, selectively ask for positive reviews, or offer incentives such as discounts in exchange for a Google review. If your button opens a Google review link, keep the message free of offers.
The review app on your Shopify store may have its own rules for incentives and verified buyers. Check them before you send a template with a code.
How to send review requests automatically with Whapi
Review requests run as a flow in Whapi. Setting one up takes four steps:
1
Install Whapi and connect your WhatsApp number
Install from the Shopify App Store and connect your number to Meta’s official WhatsApp Business API. You can keep using the WhatsApp Business App on the same number with WhatsApp coexistence.
2
Create a review request flow
Choose the language and set how long to wait after the order is fulfilled or delivered.
3
Paste a template and add buttons
Insert variables such as customer_first_name and order_number, add a URL button to your review page, and optionally a quick reply that adds a Shopify tag and sends a follow-up.
4
Submit it to Meta and watch the result
Meta reviews the template, which can take up to 24 hours. The flow analytics page shows the status, the category Meta assigned and the quality rating, plus sent, delivered and read counts.
Send a WhatsApp template a few days after the order is delivered that names the order, asks how it went and has a URL button that opens your review page. With Whapi, a Shopify app for WhatsApp automation, the message goes out as a Marketing template automatically after the delay you set, from your own number on Meta's official WhatsApp Business API.
Send it once the customer has had time to use the product, not on the day it arrives. Good starting points are 2 to 3 days after delivery for clothing and accessories, 5 to 7 days for electronics and home goods, and 7 to 14 days for skincare and supplements. Send one request per order.
Yes. Whapi sends review requests as Marketing templates, and Meta charges each delivered request at its Marketing rate for the customer's country. Send them only to customers who opted in to marketing messages from your store. WhatsApp may also limit how many marketing templates each person receives from all businesses, so a few requests may not be delivered.
Review requests are Marketing templates, so Meta charges its Marketing rate for the customer's country on each delivered message. On the rate card effective October 1, 2026, a review request to a customer in Germany costs $0.1365, so 1,000 requests cost $136.50, and 1,000 requests to customers in the United Kingdom cost $63.50. Whapi doesn't add a markup: you pay Meta directly, plus your Whapi plan (Pro $18.99/month or Team $45/month).
Yes. Meta's template languages include German (de), French (fr), Spanish (es), Italian (it) and Arabic (ar), among many others. Meta doesn't translate templates, so you submit each language version with its own text. In Whapi you choose the language when you create the flow, so a store selling in several countries can run one review request flow per language.
Review requests are already Marketing templates, so adding a code doesn't change the category or the rate. The review platform's rules are what matter: Google's Maps content policy doesn't allow businesses to offer incentives such as discounts in exchange for Google reviews, and many review apps have their own rules. A thank-you code that doesn't depend on the review is the safer option.
Review requests are marketing messages, so WhatsApp's marketing delivery rules apply. WhatsApp may limit how many marketing templates each person receives from all businesses, and those sends fail with error 131049. A customer who turned off marketing from your business in WhatsApp's Offers and announcements setting doesn't receive it either (error 131050), and Meta doesn't currently deliver marketing templates to users with US phone numbers. Meta doesn't charge for messages that aren't delivered.
Whapi works with any review app through a link. The review request's URL button opens the link you set, such as your product page, the review page of the review app you use or your Google review link. The customer leaves the review there, and your review app stores and displays it.
Reply in WhatsApp as soon as you can. Replies are free-form messages inside the 24-hour customer service window. With Whapi you can answer from the WhatsApp Business App on the same number through coexistence, or share the conversation with your team in the Team Inbox on the Team plan.
Asking WhatsApp to review a restricted or banned business account is separate from asking customers for product reviews. Meta shows account restrictions in Business Support Home, where you can read the reason and appeal if you think the decision is wrong. Whapi's troubleshooting guide for WhatsApp Business API errors lists the error codes for restricted accounts and what to check first.
Ask every delivered order for a review on WhatsApp.
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